data-driven approach
i rely on data analysis for effective marketing strategies and do my utmost to achieve my goals.
project management
i know how to manage several projects at once with an agile approach, delivering rapid results and adjusting strategies according to KPIs and feedback.
continuous learning
i'm an autodidact who adapts to market needs, mastering new tools to provide innovative solutions.
multi-channel acquisition expertise
i combine various channels and data-driven methods to achieve my objectives, while knowing how to implement an AARRR funnel.
1
i start by understanding the company's needs, growth objectives and KPIs. We finally define the key stages of the AARRR funnel and the indicators to be tracked.
2
i develop a strategy that integrates multiple acquisition channels (SEO, SEA, social networks) to maximize visibility and engagement.
3
i launch campaigns, monitoring performance in real time and adjusting tactics according to the results obtained. A/B testing to identify the most effective solutions. Each test is followed by iterations to optimize results.
4
i analyze data and compile regular reports to measure the impact of actions taken, enabling ongoing adjustments and improvements. I create automated workflows to streamline acquisition and retention.
5
i work closely with the teams (marketing, product, sales) to gather feedback and refine the strategy based on results and new opportunities.
i worked for nearly 3 years for gseb (tefal, moulinex, krups...) and managed the whole digital strategy for the african market : leading SMA campaigns, performances analysis, content strategy...
my experience at the wave, a digital marketing agency in brussels. i managed facebook ads campaigns and worked on an ux/ui project.
“ i followed part of Nicolas‘ education (DUT and LP): three years during which i became aware of nicolas’ perseverance, curiosity and desire to do well. nicolas is not afraid of hard work; he always gives himself the means to complete the projects he undertakes, even if this means learning new techniques, new languages... the company that welcomes nicolas will have won a gem! ”
marie-pierre dussine, research lecturer economics iut metz university
“ nicolas arrived at The Wave shortly after the first end of lockdown of 2020. As well as meeting all my expectations, he was also able to contribute his observations in terms of UI/UX Design for our few projects within the company.
Passionate about the field, he has been a great help and masters most of the basics of Webmarketing, with the added bonus of knowing the world of data and lead marketing. ”
Gianni CELESTRI, Traffic Manager at The Wave
as I'm thirsty for knowledge, I'm always on the lookout for new tools to learn about and integrate into my projects.
I'm continuing to educate myself on certain aspects of Growth Marketing: SEA (google ads course + Google certification), CRO.
I'm proficient in Google Analytics, Data Studio, Webflow, Wordpress, the Adobe Suite...