SOCIAL MEDIA strategy & content creation

• Complete strategy overhaul : KPIS redefinition and setting precise objectives
• Data analysis : setting dashboards on Data Studio and regular tracking
• Setting new content strategy : each piece of content had to meet one of 3 objectives (entertaining, informative/educational, emotional) and bring value
• Monthly guidelines and setting more important Community Management
• Setting up marketing activations : managed an entirely photo shooting, influencing partnerships (about 10 influencers)
• Worked on the acquisition funnel :
  A : social media (attract people with high-value content)
  A : Game contest, digital recipes book, redirect people to store demo and degustation --> collaboration with local teams to get content)
  R : Qualitative content : recipes with our products
  R : UGC, product gifting to create social media content
  R : Marketplaces redirection

Creation of engaged communities

• Kpis objectives : 2023 objectives achieved
• Average of 75 contents per month, editorial planning to manage every month
• Day to day best practices monitoring and new trends benchmark
• Data measuring : number of comments per months
• Created engaged communities : engagement rate +46% and interactions volume +31% (data from one of the 5 markets)
• Talkwalker : sentiment analysis E-reputation

Project management

• Agencies management (lead on 6 agencies with 3 onboardings) : project follow-up, validation of editorial schedules, verification of compliance with the editorial line by brand, reporting
• Organization of an Africa Day on campus : connecting 2 African female influencers to shoot recipe content on site, managing logistics, cross-functional collaboration wit internal services
• Shooting photos and influencng
• Budget management
• Complete UX/UI redesign of a brand site according to brand guidelines
• Reportings creation and internal presentation