#1 facebook ads campaigns management

Using Wordpress and Adobe Suite, I had to create some marketing games. So we were having first some brainstorming to plan the different items we could offer. The goal was always to generate qualified leads. After that, I could create the games and publish it on the website. I was implementing Facebook Pixels with it.
See the type of games I was creating.
These games, we had to promote them to increase performance and generate more leads. That's when I was working with Facebook Ads. A meticulous work. We had to be careful with the segmentations we chose in order not to have duplicates, which would target the same people. (Usually, we had 8 campaigns to deal with everyday)
Budgeting, monitoring, results analysis and change the strategy based on that was a big part of the job too.
I worked with affiliate platforms too like Awin, TradeTracker, Tradedoubler, Daisycon. My job was to manage the relationship with these and to find good offers to publish. I was selecting them based on conversion rate and EPC.

#2 ux/ui design

The agency wanted a new design of their website. Something more attractive and user-centered. Moreover, the mobile first was indeed a priority to take into account which weren't the case in the old version.
I took the initiative to do this job by myself after reading several articles talking about the importance of UX/UI Design in the SEO.

3 User Testing

Making user tests allow to fully understand what works and what don't on our website and to discover new possibilites. I chose 5 users corresponding to our target then I made them use the website. I asked them questions about how they feel, what are they trying to accomplish, are they comfortable with the website's possibilities.

the wave

#1 facebook ads campaigns management

#2 ux/ui design

Ux process

1

Personas

2

Benchmarking

3

User Testing

4

UI