Create marketing games in order to genereate leads with the help of Facebook Ads campaigns. Find offers to publish on affiliate website.
Softwares
I worked with
What did I do ?
Using Wordpress and Adobe Suite, I had to create some marketing games. So we were having first some brainstorming to plan the different items we could offer. The goal was always to generate qualified leads. After that, I could create the games and publish it on the website. I was implementing Facebook Pixels with it.
These games, we had to promote them to increase performance and generate more leads. That's when I was working with Facebook Ads. A meticulous work. We had to be careful with the segmentations we chose in order not to have duplicates, which would target the same people. (Usually, we had 8 campaigns to deal with everyday)
Budgeting, monitoring, results analysis and change the strategy based on that was a big part of the job too.
I worked with affiliate platforms too like Awin, TradeTracker, Tradedoubler, Daisycon. My job was to manage the relationship with these and to find good offers to publish. I was selecting them based on conversion rate and EPC.
